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Think "old media" is irrelevant? Think again.
Look at what happened the other day when a 70-year-old shoe brand, Bass Weejuns, received an endorsement from a leading men's fashion magazine.
Searches for "Bass shoes" had been on the decline since 2004:
But then, after the endorsement, search volume for their "Weejuns" brand spiked dramatically:
As for sales impact, well, let's just say Zappo's has run out of my size.
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